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I'm currently exploring Principal and Staff Product Design opportunities where I can help teams make sense of complexity, align around what matters, and build products and services that deliver real value.

Outside of work, I hold an MA in Graphic Design and am part of a cultural collective where I help organise events and create visual, video, and sound content. It's a different creative outlet, but one that continues to shape how I think about storytelling, collaboration, and craft.

If you think I could help your team, I'd love to hear from you.

What I do

Product design Service design User research Design strategy Stakeholder alignment Design leadership Facilitation Design systems Mentoring & coaching Figma Miro Prototyping Discovery & framing Visual design

What people say

"Ana has a rare ability to translate complex research findings into clear, compelling visualizations, using tools like Miro for sense-making and Figma for execution. The resulting designs were not only visually strong, but also thoughtful, consistent, and perfectly aligned with the product's functional and business goals."

Peter Seitz — Agile Coach and Scrum Master

"Ana is a leader who makes sure services, complex systems, applications, and all teams involved are actually considered and aligned. She's the person who sees the gaps others miss and knows how to address them without creating chaos. She's an ally and expert in everything from mentoring to research, identifying business and service holes, and delivering solutions that stick."

Egle Beliunaite — UX Leader

"I love working with Ana. Fun, bubbly, diligent, friendly, always willing to help — a great asset to the team. Ana is able to balance what the right thing to do is against the business drivers of getting things done."

Andy Wicks — Principal Product Manager

"As my line manager, I really felt that Ana cared for my well-being at work. She would regularly check in on me, just to see how my week was going or check that something I was worried about had gone well. She always made our 1:1s feel like a safe space and I could really feel that she had my back when issues arose."

Susie Purvis — Senior UX Designer