Principal Product and Service Designer with over 10 years of experience across consultancy and in-house teams.
I own complex problem spaces and help organisations turn ambiguity into shared understanding — grounded in evidence, shaped by real-world constraints, and focused on reducing risk while delivering meaningful outcomes. Comfortable owning design across multiple products and verticals.
Experience spans fintech, retail, telecoms, market research, and hospitality. I align stakeholders, collaborate closely with product and engineering, mentor, coach, and manage designers, and have a habit of leaving teams slightly better than I found them.
What I bring to the table
Owning complex problem spaces and creating shared understanding
I thrive in ambiguity and help teams make sense of messy challenges through research, facilitation, and alignment.
Building trust and alignment to move teams forward
I create strong relationships across teams and stakeholders to unlock collaboration and move important work forward.
Growing people and making design matter at scale
I mentor designers, improve team practices, and help organisations increase the strategic impact of design.
Career Snapshot
I've worked across a wide range of products, services, and internal systems — from customer-facing apps to enterprise tooling and operational transformation.
Nando's
Redesigned the digital menu and ordering experience across app and web.
NIQ / GfK
Led and grew a team of designers across multiple products and services.
Levi's @ Red Badger
Designed a go-to-market platform for managing global collections.
BT Group
Led the redesign of the MyBT mobile app.
GfK
Modernised internal data tools and mapped complex operational workflows.
General Assembly
Taught UX and visual design to hundreds of students.